Branding Foundations: Defining Revere’s Identity

To capture Revere’s mission, we began with an extensive branding phase to create a visual identity that resonates with modern memorial services, honors legacy, and promotes continuous engagement.

• Logo Design and Branding
  • Moodboard: Developed moodboards that reflected Revere’s values of connection, memory, and modern elegance. We explored imagery and styles that would foster a sense of comfort and timelessness.

• Early Logo Concepts: Created several logo options that emphasized Revere’s name and symbolized continuity and connection, refined through rounds of feedback.

• Brand Guidelines: Established brand guidelines to ensure consistency across all platforms. This included logo usage, typography, iconography, and visual elements.
• Color Palette: Selected a soothing yet memorable color palette that blends soft, natural tones with sophisticated accents, reflecting both warmth and respect.

The result became a polished and professional brand identity that sets Revere apart in the industry, reflecting our commitment to fostering connections through a life well-remembered.

Web Design: Structuring the Revere Experience

• Define Phase: User Flow and Sitemap
  • User Flow: Mapped out user journeys for primary funeral directors and industry professionals, focusing on intuitive navigation and easy access to product and service information.
  • Sitemap: Created a streamlined sitemap based on the user flow, structuring the website to highlight Revere’s products while offering a clear path for users to learn about each service.

Key Goal: To create a structured, user-centered website that simplifies navigation and emphasizes the brand’s core values.`

Web Design Execution: From Wireframe to High-Fidelity Prototype

Branding Foundations: Defining Revere’s Identity

• Wireframee: As a startup, laying out the key pages prioritizing our products and services was the top priority. Along with prioritizing user accessibility and engagement.

• Prototype & Iterations: Built high-fidelity prototypes that incorporated brand visuals, interactivity, and storytelling. Iterated based on feedback, refining layouts, typography, and interactive elements to ensure a polished user experience.

• Add-Ons: Integrated specific add-ons, such as a “Contact Us” feature for funeral directors and a product demo section, to enhance engagement and usability for all user groups.

Outcome: A refined, visually appealing website that effectively communicates Revere’s mission, products, and value propositions, offering a seamless user experience across devices.

‍

Launch and Reception: Industry Conventions

With the branding and website fully developed, Revere made its official debut at several industry conventions, including Las Vegas, Tampa, and the UK. Each event was an opportunity to showcase Revere’s mission and products to a wide audience, gathering valuable insights and support from the funeral industry and families.

• Conventions and Reception
  • Events: Presented Revere at high-profile conventions, connecting with industry professionals and funeral directors who praised the brand’s fresh approach to memorialization.
  • Feedback: Received overwhelmingly positive feedback on Revere’s elegant design, innovative features, and user-centered website, solidifying our brand’s position as a forward-thinking leader in the industry

The conventions provided critical exposure, helping establish Revere’s credibility, attract interest in future collaborations, and reinforce our commitment to reimagining the memorial experience.